reflection 2

response

From watch the video, the part that caught my attention was when the host said "to get heard by other businesses, you have to talk business language." This goes the same for anything, for example clothing designs. To get people to sponsor your clothes and product it, you have to grab their attention and get to the point. I never knew how confusing and complicated the steps for sustainability could be. To be honest I got lost when they were explaining the steps.


research

The company I chose to research about is a mall-based retailer of casual men and woman clothing for teens called Aeropostale. According to this website (http://www.dosomething.org/teensforjeans/home) Aeropostale hosts an organization called Teens for Jeans drive. This organization is campaigning to get teens involved to help out homeless teens and the jeans will be brought to local homeless shelters or charities. Jeans will also be donated to 600 Canadian and American shelters that Aeropostale is partnered with. This event has been happening annually and this year is the fourth year this drive has taken place. Last year, Aeropostale collected over 200, 000 pairs of jeans and majority of the jeans donated will be heading down to Haiti to help the teens there.


What happens is that, all Aeropostale stores between January 17- February 13 will be accepting gently worn jeans and in return these people get an additional 25% off any Aeropostale jeans. For each Jean donated, a 25% off coupon is given.


It is obvious that Aeropostale gets a lot of customers by hosting this campaign. I was involved in this event last year. Like any teenager, my closet is full of clothes and I have loads of jeans that I don't wear anymore. This organization is a great idea because it gets peoples attention to get rid of old jeans and trade it for a discount for new jeans. This is a benefit to Aeropostale because while boosting up their reputation of being a company that contributing to society, they are also increasing their sales and profit. I personally don't see it as a bad thing because while Aeropostale is helping the homeless they are also gaining more customers which is good for a retail company.


This program affects me in a way that it attracts my attention and makes me want to get involved with it. It makes me want to dig up a pair of old jeans, donate it to get a discount coupon. This makes me feel good as a person because while contributing to help out homeless teens I also get a discount on new jeans.


This program gives a positive effect to possible stakeholders because It gives them a positive impression on the company and attracts them to invest in it. Knowing that the campaign contributes to increasing profit I feel will attract stakeholders to invest in Aeropostale.